About
With over 27 years of experience in the audiovisual industry, I have built a solid career in the direction of live events. After starting at Sono Tecnología Audiovisual (Grupo Euphon) and co-founding the event production company La Matriz Eventos, I specialized in show direction, technical stage management, and the creative development of audiovisual content for large-scale events.
For more than 18 years, I have focused on high-end corporate events and gala productions, collaborating with leading international event producers. My work has taken me across the United States, Latin America, the United Arab Emirates, and Europe, delivering projects in highly complex and unique venues such as the Sphere in Las Vegas, where I was part of the only European corporate event held to date.
My approach combines technical precision with a strong narrative and strategic vision, ensuring alignment between content, staging, and audience experience.
Alongside my professional work, I am also involved in education, teaching at the Centro de Tecnología del Espectáculo in Madrid and at Teatro Real, where I train future professionals in live show stage management.
I hold a Master’s degree in Marketing Management from IE Business School and a Bachelor’s degree in Business Administration from Saint Louis University (Missouri).